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What would brand founder create for millennials?
March 17, 2016
By: Christine Esposito
Editor-in-Chief
Estée Lauder announces the launch of The Estée Edit by Estée Lauder, billed as bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection is now in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca. “Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the be...
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